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~isPartOf:"Jahrbuch der Absatz- und Verbrauchsforschung"
~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF"
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Market and marketing analysis...
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Marktforschung
207
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122
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Jahrbuch der Absatz- und Verbrauchsforschung
Marketing letters : a journal of research in marketing
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
Journal of marketing research : JMR
385
Journal of marketing
175
Overseas business reports : OBR
155
Journal of business research : JBR
119
International journal of market research : JMRS ; the journal of the Market Research Society
101
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
82
SpringerLink / Bücher
79
Journal of the Academy of Marketing Science
77
Qualitative market research : an international journal
73
Journal of advertising research
69
Esomar congress
68
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
62
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
60
Journal of retailing
58
Marketing : ZFP ; journal of research and management
57
Europäische Hochschulschriften / 5
55
European marketing research review
51
Journal of business economics : JBE
49
Management science : journal of the Institute for Operations Research and the Management Sciences
49
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
48
Qualitative Marktforschung : Konzepte - Methoden - Analysen
47
Gabler Edition Wissenschaft
43
Journal of marketing management : MM
42
International journal of market research
41
Harvard business review : HBR
38
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
36
Journal of the Market Research Society : JMRS
35
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
32
Journal of consumer behaviour : an international research review
32
The journal of business : B
31
Handbuch der Marktforschung
30
Business horizons
29
Die Betriebswirtschaft : DBW
29
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
Springer eBook Collection / Business and Economics
29
Gabler-Lehrbuch
28
Industrial marketing management : the international journal for industrial and high-tech firms
28
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ECONIS (ZBW)
207
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1
Über die
Marktforschung
in den Vereinigten Staaten
Poehner, Heinz
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
2
(
1956
),
pp. 65-80
Persistent link: https://www.econbiz.de/10003652176
Saved in:
2
Special issue: Seventh tri-annual Choice Symposium
Bradlow, Eric T.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003774200
Saved in:
3
Choice under restrictions
Botti, Simona
;
Broniarczyk, Susan
;
Häubl, Gerald
; …
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
3/4
,
pp. 183-199
Persistent link: https://www.econbiz.de/10003774239
Saved in:
4
Challenges and opportunities in high-dimensional choice data analyses
Neik, Prasad
;
Wedel, Michel
;
Bacon, Lynd
;
Bodapati, Anand
; …
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
3/4
,
pp. 201-213
Persistent link: https://www.econbiz.de/10003774251
Saved in:
5
Behavioral frontiers in choice modeling
Adamowicz, Wiktor
;
Bunch, David S.
;
Cameron, Trudy Ann
; …
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
3/4
,
pp. 215-228
Persistent link: https://www.econbiz.de/10003774267
Saved in:
6
Reinforcement versus balance response in sequential choice
Huber, Joel
;
Goldsmith, Kelly
;
Mogilner, Cassie
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
3/4
,
pp. 229-239
Persistent link: https://www.econbiz.de/10003774300
Saved in:
7
A theoretical framework for goal-based choice and for prescriptive analysis
Carlson, Kurt A.
;
Janiszewski, Chris A.
;
Keeney, Ralph L.
; …
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
3/4
,
pp. 241-254
Persistent link: https://www.econbiz.de/10003774308
Saved in:
8
Sequential sampling models of choice : some recent advances
Otter, Thomas
;
Johnson, Joe
;
Rieskamp, Jörg
;
Allenby, …
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
3/4
,
pp. 255-267
Persistent link: https://www.econbiz.de/10003774316
Saved in:
9
Risk, uncertainty and discrete choice models
Palma, André de
;
Ben-Akiva, Moshe Emanuel
;
Brownstone, …
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
3/4
,
pp. 269-285
Persistent link: https://www.econbiz.de/10003774322
Saved in:
10
Modeling social interactions : identification, empirical methods and policy implications
Hartmann, Wesley R.
;
Manchanda, Puneet
;
Nair, Harikesh
; …
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
3/4
,
pp. 287-304
Persistent link: https://www.econbiz.de/10003774338
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