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~isPartOf:"Journal of Business Research"
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Journal of Business Research
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of consumer affairs : official publication of the American Council on Consumer Interests
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Key debates and contemporary issues in nonprofit marketing
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An investigation of consumer evaluations of reference price discount claims
Lichtenstein, Donald R.
;
Bearden, William O.
- In:
Journal of Business Research
17
(
1988
)
2
,
pp. 189-200
Persistent link: https://www.econbiz.de/10005474076
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