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Improving the effectiveness of persuasive communications: Matching message with functional profile
Austin Spivey, W.; Michael Munson, J.; Locander, William B. - In: Journal of Business Research 11 (1983) 2, pp. 257-269
Persistent link: https://www.econbiz.de/10005462406
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Media allocation model using nonlinear benefit curves
Locander, William B.; Scamell, Richard W.; Sparkman, … - In: Journal of Business Research 6 (1978) 4, pp. 273-293
Persistent link: https://www.econbiz.de/10005466029
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Emotional exhaustion and organizational deviance: Can the right job and a leader's style make a difference?
Mulki, Jay Prakash; Jaramillo, Fernando; Locander, … - In: Journal of Business Research 59 (2006) 12, pp. 1222-1230
Persistent link: https://www.econbiz.de/10005473556
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Getting one's own way: An investigation of influence attempts by marketers on nonmarketing members of the firm
Goebel, Daniel J.; Marshall, Greg W.; Locander, William B. - In: Journal of Business Research 59 (2006) 7, pp. 829-837
Persistent link: https://www.econbiz.de/10005474290