Getting one's own way: An investigation of influence attempts by marketers on nonmarketing members of the firm
| Year of publication: |
2006
|
|---|---|
| Authors: | Goebel, Daniel J. ; Marshall, Greg W. ; Locander, William B. |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 59.2006, 7, p. 829-837
|
| Publisher: |
Elsevier |