Getting one's own way: An investigation of influence attempts by marketers on nonmarketing members of the firm
| Year of publication: |
2006
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|---|---|
| Authors: | Goebel, Daniel J. ; Marshall, Greg W. ; Locander, William B. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 59.2006, 7, p. 829-837
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