Showing 1 - 10 of 24
The study provides empirical support to the much conceptualized but not-yet-tested framework of luxury value perceptions in cross-national context. Using five distinct parameters, the study compares the luxury value perceptions among British and Indian consumers, thus providing a rich...
Persistent link: https://www.econbiz.de/10010869708
With research focusing on corporate social disclosure mainly through websites and corporate reports, corporate social responsibility (CSR) communications remain an emerging field. However, little is known about CSR advertisements. Combining legitimacy theory and the theory of impression...
Persistent link: https://www.econbiz.de/10011049947
Persistent link: https://www.econbiz.de/10005477552
Persistent link: https://www.econbiz.de/10005477558
Persistent link: https://www.econbiz.de/10005477619
Persistent link: https://www.econbiz.de/10005477620
Persistent link: https://www.econbiz.de/10005465485
Persistent link: https://www.econbiz.de/10005465908
Persistent link: https://www.econbiz.de/10005473394
Persistent link: https://www.econbiz.de/10005473458