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Measurement process context effects in empirical tests of causal models

Teas, R. Kenneth; Laczniak, Russell N. - In: Journal of Business Research 57 (2004) 2, pp. 162-174

Persistent link: https://www.econbiz.de/10005477733

Delayed effects of advertising moderated by involvement

Laczniak, Russell N.; Muehling, Darrel D. - In: Journal of Business Research 20 (1990) 3, pp. 263-277

Persistent link: https://www.econbiz.de/10005466337

Examining the influence of attitude-toward-the-ad on brand attitudes

Laczniak, Russell N.; Carlson, Les - In: Journal of Business Research 19 (1989) 4, pp. 303-311

Persistent link: https://www.econbiz.de/10005466407

Does environmental advertising reflect integrated marketing communications?: An empirical investigation

Carlson, Les; Grove, Stephen J.; Laczniak, Russell N.; … - In: Journal of Business Research 37 (1996) 3, pp. 225-232

Persistent link: https://www.econbiz.de/10005473944

Patronage in continually delivered business service contexts

Briggs, Elten; Landry, Timothy D.; Daugherty, Patricia J. - In: Journal of Business Research 60 (2007) 11, pp. 1144-1151

A conceptual model of customer evaluations of service provision in continually delivered business service contexts (CDBS) is presented and empirically tested in the third-party logistics (3PL) industry. The study demonstrates the importance of considering specific aspects of service provision,...

Persistent link: https://www.econbiz.de/10008565573