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Explaining choice option attractiveness by beliefs elicited by the laddering method
Grunert, Klaus G.; Bech-Larsen, Tino - In: Journal of Economic Psychology 26 (2005) 2, pp. 223-241
Persistent link: https://www.econbiz.de/10005383314
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A comparison of five elicitation techniques for elicitation of attributes of low involvement products
Bech-Larsen, Tino; Nielsen, Niels Asger - In: Journal of Economic Psychology 20 (1999) 3, pp. 315-341
Persistent link: https://www.econbiz.de/10005183650