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Journal of advertising
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E-COMMERCE, E-GOVERNMENT AND MOBILE COMMERCE, IDEA GROUP REFERENCE, Mehdi Khosrow-Pour, ed. , 2006
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How affective evaluation and tourist type impact event marketing outcomes : field studies in experiential marketing
Wang, Buduo
;
Scheinbaum, Angeline Close
;
Li, Siyan
; …
- In:
Journal of advertising
52
(
2023
)
1
,
pp. 133-144
Persistent link: https://www.econbiz.de/10014233774
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Differential effects of device modalities and exposure to online reviews on online purchasing : a field study
Orimoloye, Larry Olanrewaju
;
Scheinbaum, Angeline Close
; …
- In:
Journal of advertising
51
(
2022
)
4
,
pp. 430-439
Persistent link: https://www.econbiz.de/10013362333
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