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Data quality measures for computational research : ensuring informed decisions with emerging data sources
Malthouse, Edward C.; Maslowska, Ewa; Strycharz, Joanna; … - In: Journal of advertising 53 (2024) 5, pp. 644-660
Persistent link: https://www.econbiz.de/10015194426
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An algorithm for allocating sponsored recommendations and content : unifying programmatic advertising and recommender systems
Malthouse, Edward C.; Hessary, Yasaman Kamyab; Vakeel, … - In: Journal of advertising 48 (2019) 4, pp. 366-379
Persistent link: https://www.econbiz.de/10012201462
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Advancing computational advertising : conceptualization of the field and future directions
Huh, Jisu; Malthouse, Edward C. - In: Journal of advertising 49 (2020) 4, pp. 367-376
Persistent link: https://www.econbiz.de/10012313105
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Challenges and future directions of computational advertising measurement systems
Yun, Joseph T.; Segijn, Claire M.; Pearson, Stewart; … - In: Journal of advertising 49 (2020) 4, pp. 446-458
Persistent link: https://www.econbiz.de/10012313119