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Audio and visual distractions and implicit brand memory : a study of video game players
Choi, Yung Kyun; Lee, Sung mi; Li, Hairong - In: Journal of advertising : official publication of the … 42 (2013) 2/3, pp. 219-227
Persistent link: https://www.econbiz.de/10009778520
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Who is the loser when I lose the game? : does losing an advergame have a negative impact on the perception of the brand?
Steffen, Celina; Mau, Gunnar; Schramm-Klein, Hanna - In: Journal of advertising : official publication of the … 42 (2013) 2/3, pp. 183-195
Persistent link: https://www.econbiz.de/10009778528
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How advergame content influences explicit and implicit brand attitudes : when violence spills over
Waiguny, Martin K. J.; Nelson, Michelle R.; Marko, Bernhard - In: Journal of advertising : official publication of the … 42 (2013) 2/3, pp. 155-169
Persistent link: https://www.econbiz.de/10009778534
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Advergames : the impact of brand prominence and game repetition on brand responses
Cauberghe, Verolien; Pelsmacker, Patrick de - In: Journal of advertising : official publication of the … 39 (2010) 1, pp. 5-18
Persistent link: https://www.econbiz.de/10003962667
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Personification in advertising : using a visual metaphor to trigger anthropomorphism
Delbaere, Marjorie; McQuarrie, Edward F.; Phillips, … - In: Journal of advertising : official publication of the … 40 (2011) 1, pp. 121-130
Persistent link: https://www.econbiz.de/10009009156
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Inducing value-congruent behavior through advertising and the moderating role of attitudes toward advertising
Defever, Christine; Pandelaere, Mario; Roe, Keith - In: Journal of advertising : official publication of the … 40 (2011) 2, pp. 25-37
Persistent link: https://www.econbiz.de/10009241302
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The differential effect of ad novelty and message usefulness on brand judgments
Sheinin, Daniel A.; Varki, Sajeev; Ashley, Christy - In: Journal of advertising : official publication of the … 40 (2011) 3, pp. 5-17
Persistent link: https://www.econbiz.de/10009302704
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The Journal of Advertising : historical, structural, and brand equity considerations
Carlson, Les - In: Journal of advertising : official publication of the … 44 (2015) 1, pp. 80-84
Persistent link: https://www.econbiz.de/10010503333
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Comment : advertising, communication, and brands
Eisend, Martin - In: Journal of advertising : official publication of the … 45 (2016) 3, pp. 353-355
Persistent link: https://www.econbiz.de/10011591609
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The strategic use of contextual and competitive interference to influence brand-attribute associations
Saenger, Christina; Jewell, Robert D.; Grigsby, Jamie L. - In: Journal of advertising : official publication of the … 46 (2017) 3, pp. 424-439
Persistent link: https://www.econbiz.de/10011744301