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The influence of selective attention and inattention to products on subsequent choice
Janiszewski, Chris A.; Kuo, Andrew; Tavassoli, Nader T. - In: Journal of consumer research : JCR ; an … 39 (2012/13) 6, pp. 1258-1274
Persistent link: https://www.econbiz.de/10009740314
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Why focusing on the similarity of substitutes leaves a lot to be desired
Arens, Zachary G.; Hamilton, Rebecca W. - In: Journal of consumer research : JCR ; an … 43 (2016) 3, pp. 448-459
Persistent link: https://www.econbiz.de/10011584253
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When mental simulation hinders behavior : the effects of process-oriented thinking on decision difficulty and performance
Thompson, Debora Viana; Hamilton, Rebecca W.; Petrova, … - In: Journal of consumer research : JCR ; an … 36 (2009/10) 4, pp. 562-574
Persistent link: https://www.econbiz.de/10003919296
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Outpacing others : when consumers value products based on relative usage frequency
Hamilton, Rebecca W.; Ratner, Rebecca K.; Thompson, … - In: Journal of consumer research : JCR ; an … 37 (2010/11) 6, pp. 1079-1094
Persistent link: https://www.econbiz.de/10009006646
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Customer empowerment in the digital age
Acar, Oguz Ali; Puntoni, Stefano - In: Journal of advertising research 56 (2016) 1, pp. 4-8
Persistent link: https://www.econbiz.de/10011486020
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Bilingualism and the emotional intensity of advertising language
Puntoni, Stefano; Langhe, Bart de; Van Osselaer, Stijn M. J. - In: Journal of consumer research : JCR ; an … 35 (2008/09) 6, pp. 1012-1025
Persistent link: https://www.econbiz.de/10003861953
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Fooled by heteroscedastic randomness : local consistency breeds extremity in price-based quality inferences
Langhe, Bart de; Van Osselaer, Stijn M. J.; Puntoni, Stefano - In: Journal of consumer research : JCR ; an … 41 (2014/15) 4, pp. 978-994
Persistent link: https://www.econbiz.de/10010473333
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Scripted Thought: Processing Korean Hancha and Hangul in a Multimedia Context
Tavassoli, Nader T.; Han, Jin K. - In: Journal of consumer research : JCR ; an … 28 (2001) 3, pp. 482-493
Persistent link: https://www.econbiz.de/10006656182
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Language in Multimedia: Interaction of Spoken and Written Information
Tavassoli, Nader T. - In: Journal of consumer research : JCR ; an … 25 (1998) 1, pp. 26-37
Persistent link: https://www.econbiz.de/10006670270
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Language and Consumer Memory: The Impact of Linguistic Differences between Chinese and English
Schmitt, Bernd H.; Pan, Yigang; Tavassoli, Nader T. - In: Journal of consumer research : JCR ; an … 21 (1994) 3, pp. 419-431
Persistent link: https://www.econbiz.de/10006684196