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Brand worlds : from articulation to integration
Berthon, Pierre R.; Pitt, Leyland F.; Chakrabarti, Ronika; … - In: Journal of advertising research 51 (2011), pp. 182-194
Persistent link: https://www.econbiz.de/10009126979
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Tracking back-talk in consumer-generated advertising : an analysis of two interpretative approaches
Campbell, Colin; Pitt, Leyland F.; Parent, Michael; … - In: Journal of advertising research 51 (2011) 1, pp. 224-238
Persistent link: https://www.econbiz.de/10009127057
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Ad bites : toward a theory of ironic advertising
Pehlivan, Ekin; Berthon, Pierre R.; Pitt, Leyland F. - In: Journal of advertising research 51 (2011) 2, pp. 417-426
Persistent link: https://www.econbiz.de/10009269505
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The theory and practice of advertising : counting the cost to the customer
Berthon, Pierre R.; Robson, Karen; Pitt, Leyland F. - In: Journal of advertising research 53 (2013) 3, pp. 244-246
Persistent link: https://www.econbiz.de/10010199628
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Social decision schemes and group processes: Some impacts on decision making
Nel, Deon; Pitt, Leyland F.; Berthon, Pierre; … - In: Journal of managerial psychology 11 (1996) 6, pp. 4-17
Persistent link: https://www.econbiz.de/10007003652
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Antecedents of Risk-Taking Behavior by Advertisers: Empirical Evidence and Management Implications
West, Douglas; Berthon, Pierre - In: Journal of advertising research 37 (1997) 5, pp. 27-40
Persistent link: https://www.econbiz.de/10006525013
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The World Wide Web as an Advertising Medium: Toward an Understanding of Conversion Efficiency
Berthon, Pierre; Pitt, Leyland; Watson, Richard T. - In: Journal of advertising research 36 (1996) 1, pp. 43-54
Persistent link: https://www.econbiz.de/10006529285
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BRANDS - Brand Worlds: From Articulation to Integration
Berthon, Pierre; Pitt, Leyland F; Chakrabarti, Ronika; … - In: Journal of advertising research 51 (2011) 1, pp. 182-195
Persistent link: https://www.econbiz.de/10008993724
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THE FUTURE OF MARKETING RESEARCH - Tracking Back-Talk in Consumer-Generated Advertising: An Analysis of Two Interpretative Approaches
Campbell, Colin; Pitt, Leyland F; Parent, Michael; … - In: Journal of advertising research 51 (2011) 1, pp. 224-239
Persistent link: https://www.econbiz.de/10008993746
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Ad Bites: Toward a Theory of Ironic Advertising
Pehlivan, Ekin; Berthon, Pierre; Pitt, Leyland - In: Journal of advertising research 51 (2011) 2, pp. 417-427
Persistent link: https://www.econbiz.de/10009187040