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The impact of technology on the Arab communication style and culture : implications for marketing
Ghanem, Salma; Kalliny, Morris; Elgoul, Siham - In: Journal of marketing communications 19 (2013) 5, pp. 324-340
Persistent link: https://www.econbiz.de/10010227710
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The influence of parental and communication style on consumer socialization : a meta-analysis informs marketing strategy considerations involving parent-child interventions
Mikeska, Jessica; Harrison, Robert L.; Carlson, Les; … - In: Journal of advertising research 57 (2017) 3, pp. 319-334
Persistent link: https://www.econbiz.de/10011756550
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Improving integrated marketing communications practices : a comparison of objectives and results
Patti, C. H.; Hartley, S. W.; Dessel, M. M. van; Baack, … - In: Journal of marketing communications 23 (2017) 4, pp. 351-370
Persistent link: https://www.econbiz.de/10011743970
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Industry and agency views of social media : issues implementing dialogic communication
Buchanan-Oliver, Margo; Fitzgerald, Emma May - In: Journal of marketing communications 22 (2016) 4, pp. 437-454
Persistent link: https://www.econbiz.de/10011612612
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The value of ambient communication from a consumer perspective
Rosengren, Sara; Modig, Erik; Dahlén, Micael - In: Journal of marketing communications 21 (2015) 1, pp. 20-32
Persistent link: https://www.econbiz.de/10010514630
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An ecological definition of ambient communication : a discursive conceptualization
Biraghi, Silvia; Gambetti, Rosella C.; Graffigna, Guendalina - In: Journal of marketing communications 21 (2015) 1, pp. 5-19
Persistent link: https://www.econbiz.de/10010514633
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Controlled and uncontrolled communication stimuli and organic food purchases : the mediating role of perceived communication clarity, perceived health benefits, and trust
Anisimova, Tatiana; Mavondo, Felix; Weiss, Jan - In: Journal of marketing communications 25 (2019) 2, pp. 180-203
Persistent link: https://www.econbiz.de/10012203280
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Communicating CSR practices : role of internationalization of emerging market firms
Agnihotri, Arpita; Bhattacharya, Saurabh - In: Journal of marketing communications 25 (2019) 4, pp. 365-384
Persistent link: https://www.econbiz.de/10012203309
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Twitter and politics : evidence from the US presidential elections 2016
Buccoliero, Luca; Bellio, Elena; Crestini, Giulia; … - In: Journal of marketing communications 26 (2020) 1, pp. 88-114
Persistent link: https://www.econbiz.de/10012203390
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Health marketing commmunications : an integrated conceptual framework of key determinants of health behaviour across the stages of change
Manika, Danae; Gregory-Smith, Diana - In: Journal of marketing communications 23 (2017) 1, pp. 22-72
Persistent link: https://www.econbiz.de/10011690155