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Social context and advertising memory
Puntoni, Stefano; Tavassoli, Nader T. - In: Journal of marketing research : JMR 44 (2007) 2, pp. 284-296
Persistent link: https://www.econbiz.de/10003486929
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Gender identity salience and perceived vulnerability to breast cancer
Puntoni, Stefano; Sweldens, Steven; Tavassoli, Nader T. - In: Journal of marketing research : JMR 48 (2011) 3, pp. 413-424
Persistent link: https://www.econbiz.de/10009161375
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Employee-based brand equity : why firms with strong brands pay their executives less
Tavassoli, Nader T.; Sorescu, Alina; Chandy, Rajesh K. - In: Journal of marketing research : JMR 51 (2014) 6, pp. 676-690
Persistent link: https://www.econbiz.de/10010471032
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Social Context and Advertising Memory
Puntoni, Stefano; Tavassoli, Nader T. - In: Journal of marketing research : JMR 44 (2007) 2, pp. 284-296
Persistent link: https://www.econbiz.de/10007719278
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Who's driving this conversation? : systematic biases in the content of online consumer discussions
Hamilton, Rebecca W.; Schlosser, Ann; Chen, Yu-Jen - In: Journal of marketing research : JMR 54 (2017) 4, pp. 540-555
Persistent link: https://www.econbiz.de/10011743672
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When does partitioned pricing lead to more favorable consumer preferences? : meta-analytic evidence
Abraham, Ajay T.; Hamilton, Rebecca W. - In: Journal of marketing research : JMR 55 (2018) 5, pp. 686-703
Persistent link: https://www.econbiz.de/10011957976
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When 2+2 is not the same as 1+3 : variations in price sensivity across components of partitioned prices
Hamilton, Rebecca W.; Srivastava, Joydeep - In: Journal of marketing research : JMR 45 (2008) 4, pp. 450-461
Persistent link: https://www.econbiz.de/10003756212
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Return on service amenities
Hamilton, Rebecca W.; Rust, Roland T.; Wedel, Michel; … - In: Journal of marketing research : JMR 54 (2017) 1, pp. 96-110
Persistent link: https://www.econbiz.de/10011650436
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Customer empowerment in the digital age
Acar, Oguz Ali; Puntoni, Stefano - In: Journal of advertising research 56 (2016) 1, pp. 4-8
Persistent link: https://www.econbiz.de/10011486020
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Productivity metrics and consumers' misunderstanding of time savings
Langhe, Bart de; Puntoni, Stefano - In: Journal of marketing research : JMR 53 (2016) 3, pp. 396-406
Persistent link: https://www.econbiz.de/10011503075