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The After-Effects of Price-related Consumer Promotions
Ehrenberg, A.S.C.; Hammond, Kathy; Goodhardt, G.J. - In: Journal of advertising research 34 (1994) 4, pp. 11-21
Persistent link: https://www.econbiz.de/10006536601
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Brand Advertising as Creative Publicity - Few advertisements change what the experienced consumer thinks, feels, or does. But as publicity, advertisements maintain the brand's salience and can at times nudge it.
Ehrenberg, Andrew; Barnard, Neil; Kennedy, Rachel; … - In: Journal of advertising research 42 (2002) 4, pp. 7-18
Persistent link: https://www.econbiz.de/10006508377
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Description and Prescription
Ehrenberg, Andrew - In: Journal of advertising research 37 (1997) 6, pp. 17-22
Persistent link: https://www.econbiz.de/10006524879
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Differentiation or Salience
Ehrenberg, Andrew; Barnard, Neil; Scriven, John - In: Journal of advertising research 37 (1997) 6, pp. 7-14
Persistent link: https://www.econbiz.de/10006524881
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Advertising and Price
Ehrenberg, Andrew; Scriven, John; Barnard, Neil - In: Journal of advertising research 37 (1997) 3, pp. 27-36
Persistent link: https://www.econbiz.de/10006526577
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Advertising: Strongly Persuasive or Nudging?
Barnard, Neil; Ehrenberg, Andrew - In: Journal of advertising research 37 (1997) 1, pp. 21-32
Persistent link: https://www.econbiz.de/10006527527
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In Search of Holy Grails: Two Comments
Ehrenberg, Andrew - In: Journal of advertising research 37 (1997) 1, pp. 9-12
Persistent link: https://www.econbiz.de/10006527530
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Achieving Reach in a Multi-Media Environment: How a Marketer's First Step Provides the Direction for the Second
Romaniuk, Jenni; Beal, Virginia; Uncles, Mark - In: Journal of advertising research 53 (2013) 2, pp. 221-230
Persistent link: https://www.econbiz.de/10010145085
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In 25 Years, Across 50 Categories, User Profiles for Directly Competing Brands Seldom Differ: Affirming Andrew Ehrenberg's Principles
Uncles, Mark; Kennedy, Rachel; Nenycz-Thiel, Magda; … - In: Journal of advertising research 52 (2012) 2, pp. 252-262
Persistent link: https://www.econbiz.de/10009998279
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Achieving reach in a multi-media environment : how a marketer's first step provides the direction fot the second
Romaniuk, Jenni; Beal, Virginia; Uncles, Mark - In: Journal of advertising research 53 (2013) 2, pp. 221-230
Persistent link: https://www.econbiz.de/10009778460