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How to advertise and build brand knowledge globally : comparing television advertising appeals across developed and emerging economies
Zarantonello, Lia; Schmitt, Bernd; Jedidi, Kamel - In: Journal of advertising research 54 (2014) 4, pp. 420-434
Persistent link: https://www.econbiz.de/10010481187
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3D ISSUE-STUDENTS - Factors Affecting Online Advertising Recall: A Study of Students
Danaher, Peter J.; Mullarkey, Guy W. - In: Journal of advertising research 43 (2003) 3, pp. 252-267
Persistent link: https://www.econbiz.de/10006505683
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Behavioral Measures of Television Audience Appreciation
Danaher, Peter J.; Lawrie, Jennifer M. - In: Journal of advertising research 38 (1998) 1, pp. 54-65
Persistent link: https://www.econbiz.de/10006523606
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What Happens to Television Ratings during Commercial Breaks?
Danaher, Peter J. - In: Journal of advertising research 35 (1995) 1, pp. 37-48
Persistent link: https://www.econbiz.de/10006534068
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Determining the Optimal Level of Media Spending
Danaher, Peter J.; Rust, Roland T. - In: Journal of advertising research 34 (1994) 1, pp. 28-34
Persistent link: https://www.econbiz.de/10006536629
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A Coincidental Survey of People Meter Panelists: Comparing What People Say with What They Do
Danaher, Peter J.; Beed, Terence W. - In: Journal of advertising research 33 (1993) 1, pp. 86
Persistent link: https://www.econbiz.de/10006540310
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The 38-percent-solution : empirical generalizations for repeat viewing of television programs
Danaher, Peter J.; Dagger, Tracey S. - In: Journal of advertising research 52 (2012) 2, pp. 225-233
Persistent link: https://www.econbiz.de/10009618393