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More mutter about clutter : extending empirical generalizations to Facebook
Nelson-Field, Karen; Riebe, Erica; Sharp, Byron - In: Journal of advertising research 53 (2013) 2, pp. 186-191
Persistent link: https://www.econbiz.de/10009778465
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Empirical generalizations : new laws for digital marketing ; how advertising research must change
Wind, Yoram; Sharp, Byron; Nelson-Field, Karen - In: Journal of advertising research 53 (2013) 2, pp. 175-180
Persistent link: https://www.econbiz.de/10009778469
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When brands go dark : examining sales trends when brands stop broad-reach advertising for long periods
Harnett, Nicole; Gelzinis, Adam; Beal, Virginia; … - In: Journal of advertising research 61 (2021) 3, pp. 247-259
Persistent link: https://www.econbiz.de/10012656801
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It's a Dirichlet World: Modeling Individuals' Loyalties Reveals How Brands Compete, Grow, and Decline
Sharp, Byron; Wright, Malcolm; Dawes, John; Driesener, Carl - In: Journal of advertising research 52 (2012) 2, pp. 203-214
Persistent link: https://www.econbiz.de/10009998274
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More Mutter About Clutter: Extending Empirical Generalizations to Facebook
Nelson-Field, Karen; Riebe, Erica; Sharp, Byron - In: Journal of advertising research 53 (2013) 2, pp. 186-191
Persistent link: https://www.econbiz.de/10010145081
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What's Not to "Like?" Can a Facebook Fan Base Give a Brand the Advertising Reach it Needs?
Nelson-Field, Karen; Riebe, Erica; Sharp, Byron - In: Journal of advertising research 52 (2012) 2, pp. 262-270
Persistent link: https://www.econbiz.de/10009998280
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What's not to "like"? : can a Facebook fan base give a brand the advertising reach it needs?
Nelson-Field, Karen; Riebe, Erica; Sharp, Byron - In: Journal of advertising research 52 (2012) 2, pp. 262-269
Persistent link: https://www.econbiz.de/10009618389
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It's a dirichlet world : modeling individuals' loyalties reveals how brands compete, grow, and decline
Sharp, Byron; Wright, Malcolm; Dawes, John; Driesener, Carl - In: Journal of advertising research 52 (2012) 2, pp. 203-213
Persistent link: https://www.econbiz.de/10009618397
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How Clutter Affects Advertising Effectiveness
Hammer, Peter; Riebe, Erica; Kennedy, Rachel - In: Journal of advertising research 49 (2009) 2, pp. 159-163
Persistent link: https://www.econbiz.de/10008273046
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How clutter affects advertising effectiveness
Hammer, Peter; Riebe, Erica; Kennedy, Rachel - In: Journal of advertising research 49 (2009) 2, pp. 159-163
Persistent link: https://www.econbiz.de/10003860526