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Journal of advertising research
Asia Pacific Journal of Marketing and Logistics
8
Asia Pacific journal of marketing and logistics
7
Journal of business ethics : JOBE
7
Young consumers : insight and ideas for responsible marketers
7
Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of Islamic marketing : JIMA
5
The international review of retail, distribution and consumer research
5
Australasian marketing journal
4
Journal of consumer behaviour : an international research review
4
Journal of retailing and consumer services
4
Qualitative market research : an international journal
4
The journal of consumer marketing
4
International journal of consumer studies
3
Journal of business research : JBR
3
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
Asia-Pacific journal of business administration
2
European Journal of Marketing
2
European journal of marketing : EJM
2
Games and economic behavior
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International Journal of Consumer Studies
2
International marketing review
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Journal of Business Ethics
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Journal of East-West business
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Journal of Fashion Marketing and Management: An International Journal
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of marketing
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Journal of marketing analytics : JMA
2
Journal of promotion management : JPM
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Marketing intelligence & planning
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Psychology & marketing
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The journal of services marketing
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The open business journal
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Tourism management : research, policies, practice
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Young Consumers
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Australian journal of management
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European journal of international management : EJIM
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Attributes of likeable television commercials in Asia
Fam, Kim-Shyan
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 418-432
Persistent link: https://www.econbiz.de/10003768848
Saved in:
2
Damage control : limiting the fall-out from deceptive advertising
Twomey, Katherine L.
;
Knight, John G.
;
McNeill, Lisa S.
- In:
Journal of advertising research
51
(
2011
)
2
,
pp. 394-403
Persistent link: https://www.econbiz.de/10009267462
Saved in:
3
Factors in Winning Accounts: The Views of Agency Account Directors in New Zealand - What factors do advertising agency executives perceive to be important when an advertiser selects an agency? This study asks account directors in New Zealand and makes some comparisons with the results
Fam, Kim Shyan
;
Waller, David S.
- In:
Journal of advertising research
39
(
1999
)
3
,
pp. 21-32
Persistent link: https://www.econbiz.de/10006518847
Saved in:
4
Attributes of Likeable Television Commercials in Asia
Fam, Kim-Shyan
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 418-432
Persistent link: https://www.econbiz.de/10008107589
Saved in:
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