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Friends, Fans, and Followers: Do Ads Work on Social Networks? How Gender and Age Shape Receptivity
Taylor, David G; Lewin, Jeffrey E; Strutton, David - In: Journal of advertising research 51 (2011) 1, pp. 258-276
Persistent link: https://www.econbiz.de/10008993744
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Friends, fans, and followers : do ads work on social networks? ; how gender and age shape receptivity
Taylor, David G.; Lewin, Jeffrey E.; Strutton, David - In: Journal of advertising research 51 (2011) 1, pp. 258-275
Persistent link: https://www.econbiz.de/10009127053
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What factors affect consumer acceptance of in-game advertisements? : click "like" to manage digital content for players
Tran, Gina A.; Strutton, David - In: Journal of advertising research 53 (2013) 4, pp. 455-469
Persistent link: https://www.econbiz.de/10010245511