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LGBTQ imagery in advertising : how viewers' political ideology shapes their emotional response to gender and sexuality in advertisements
Northey, Gavin; Dolan, Rebecca; Etheridge, Jane; … - In: Journal of advertising research 60 (2020) 2, pp. 222-236
Persistent link: https://www.econbiz.de/10012293510
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How deepfakes and artificial intelligence could reshape the advertising industry : the coming reality of AI fakes and their potential impact on consumer behavior
Campbell, Colin L.; Plangger, Kirk; Sands, Sean; … - In: Journal of advertising research 62 (2022) 3, pp. 241-251
Persistent link: https://www.econbiz.de/10013435296
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Artificial intelligence in advertising : how marketers can leverage artificial intelligence along the consumer journey
Kietzmann, Jan; Paschen, Jeannette; Treen, Emily - In: Journal of advertising research 58 (2018) 3, pp. 263-267
Persistent link: https://www.econbiz.de/10011929117
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Conditions in prerelease movie trailers for stimulating positive word of mouth : a conceptual model demonstrates the importance of understanding as a factor for engagement
Archer-Brown, Chris; Kampani, Julia; Marder, Ben; Bal, … - In: Journal of advertising research 57 (2017) 2, pp. 159-172
Persistent link: https://www.econbiz.de/10011709377