How deepfakes and artificial intelligence could reshape the advertising industry : the coming reality of AI fakes and their potential impact on consumer behavior
Colin Campbell, Kirk Plangger, Sean Sands, Jan Kietzmann, Kenneth Bates
| Year of publication: |
2022
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| Authors: | Campbell, Colin L. ; Plangger, Kirk ; Sands, Sean ; Kietzmann, Jan ; Bates, Kenneth |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 62.2022, 3, p. 241-251
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| Subject: | Werbewirtschaft | Advertising industry | Konsumentenverhalten | Consumer behaviour | Künstliche Intelligenz | Artificial intelligence |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.2501/JAR-2022-017 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013435296