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~isPartOf:"Journal of advertising research"
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Donthu, Naveen
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Journal of advertising research
Journal of business research : JBR
42
Discussion paper / Tinbergen Institute
16
Research in international business and finance
14
International review of financial analysis
12
Journal of Business Research
12
Working paper
12
Qualitative Research in Financial Markets
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10
Qualitative research in financial markets
10
Applied economics
8
International journal of bank marketing
8
International review of economics & finance : IREF
8
Journal of marketing theory and practice
8
The journal of business & industrial marketing
8
Benchmarking: An International Journal
7
International Studies
7
Journal of Business & Industrial Marketing
7
Industrial marketing management : the international journal for industrial and high-tech firms
6
Journal of retailing
6
Managerial Finance
6
Business strategy and the environment
5
Electronic commerce research
5
Energy economics
5
Finance research letters
5
Global business and organizational excellence : GBOE
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Global business review
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International journal of managerial finance : IJMF
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Managerial finance
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Psychology & marketing
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Technological forecasting & social change : an international journal
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Decision analytics journal
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International Journal of Bank Marketing
4
International Journal of Managerial Finance
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International journal of electronic marketing and retailing : IJEMR
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Journal of advertising : official publication of the American Academy of Advertising
4
Journal of financial economics
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Journal of financial markets
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Journal of innovation & knowledge : JIK
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A scientometric study of the journal of advertising research : prominent contributors and research themes from 1996 to 2019
Donthu, Naveen
;
Lim, Weng Marc
;
Kumar, Satish
; …
- In:
Journal of advertising research
62
(
2022
)
2
,
pp. 105-117
Persistent link: https://www.econbiz.de/10013325472
Saved in:
2
OBSERVATIONS - The Impact of Content and Design Elements on Banner Advertising Click-through Rates
Lohtia, Ritu
;
Donthu, Naveen
;
Hershberger, Edmund K.
- In:
Journal of advertising research
43
(
2003
)
4
,
pp. 410-418
Persistent link: https://www.econbiz.de/10006505224
Saved in:
3
Observations - The Single Consumer - Are single consumers different from married consumers in terms of their attitudes and behavior? Are consumers who are single by choice different from consumers who are single by circumstance? What are the marketing and advertising implications?
Donthu, Naveen
;
Gilliland, David I.
- In:
Journal of advertising research
42
(
2002
)
6
,
pp. 77-84
Persistent link: https://www.econbiz.de/10006507769
Saved in:
4
Benchmarking Advertising Efficiency - Do you think half of your life is wasted? Do you konw which half?
Luo, Xueming
;
Donthu, Naveen
- In:
Journal of advertising research
41
(
2001
)
6
,
pp. 7-18
Persistent link: https://www.econbiz.de/10006510583
Saved in:
5
Sales Response to Outdoor Advertising - Two field experiments were conducted to test the sales response to outdoor advertising. Results showed that sales response to outdoor advertising is immediate, but mediated by location of exposure and other elements of the marketing plan
Bhargava, Mukesh
;
Donthu, Naveen
- In:
Journal of advertising research
39
(
1999
)
4
,
pp. 7-18
Persistent link: https://www.econbiz.de/10006518405
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6
OBSERVATIONS - The Internet Shopper - Based on a telephone survey, the authors found that Internet shoppers are older and make more money than Internet nonshoppers. Internet shoppers are more convenience seekers, innovative, impulsive, variety seekers, and less risk-averse than Internet nonshoppers are. Internet shoppers are also less brand and price conscious than Internet nonshoppers are. ...
Donthu, Naveen
;
Garcia, Adriana
- In:
Journal of advertising research
39
(
1999
)
3
,
pp. 52-58
Persistent link: https://www.econbiz.de/10006518844
Saved in:
7
OBSERVATIONS: The Infomercial Shopper
Donthu, Naveen
;
Gilliland, David
- In:
Journal of advertising research
36
(
1996
)
2
,
pp. 69
Persistent link: https://www.econbiz.de/10006528651
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8
Improving the Effectiveness of Outdoor Advertising: Lessons from a Study of 282 Campaigns
Bhargava, Mukesh
;
Donthu, Naveen
;
Caron, Rosanne
- In:
Journal of advertising research
34
(
1994
)
2
,
pp. 46-55
Persistent link: https://www.econbiz.de/10006536620
Saved in:
9
Factors Influencing Recall of Outdoor Advertising
Donthu, Naveen
;
Cherian, Joseph
;
Bhargava, Mukesh
- In:
Journal of advertising research
33
(
1993
)
3
,
pp. 64-72
Persistent link: https://www.econbiz.de/10006540289
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