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Application of Social Web tools to the internationalization of retail companies
Mollá-Descals, Alejandro; Gómez-Borja, Miguel-Ángel; … - In: Journal of business case studies 6 (2010) 7, pp. 31-36
Persistent link: https://www.econbiz.de/10009886025
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Application of Social Web tools to the internationalization of retail companies
Mollá Descals, Alejandro; Gómez-Borja, Miguel-Ángel; … - In: Journal of business case studies 6 (2010) 7, pp. 31-36
Persistent link: https://www.econbiz.de/10008839887
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Segmenting the Web 2.0 market : behavioural and usage patterns of Social Web consumers
Lorenzo-Romero, Carlota; Constantinides, Efthymios; … - In: Journal of business case studies 6 (2010) 7, pp. 55-66
Persistent link: https://www.econbiz.de/10009886021
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Segmenting the Web 2.0 market : behavioural and usage patterns of Social Web consumers
Lorenzo-Romero, Carlota; Constantinides, Efthymios; … - In: Journal of business case studies 6 (2010) 7, pp. 55-66
Persistent link: https://www.econbiz.de/10008839873