Segmenting the Web 2.0 market : behavioural and usage patterns of Social Web consumers
Carlota Lorenzo-Romero; Efthymios Constantinides; María-del-Carmen Alarcón-del-Amo
| Year of publication: |
2010
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|---|---|
| Authors: | Lorenzo-Romero, Carlota ; Constantinides, Efthymios ; Alarcón-del-Amo, María-del-Carmen |
| Published in: |
Journal of business case studies. - Littleton, Colo., ISSN 1555-3353, ZDB-ID 24421066. - Vol. 6.2010, 7, p. 55-66
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| Type of publication: | Article |
|---|---|
| Language: | English |
| Source: |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009886021