Segmenting the social networking sites users : an empirical study
Carlota Lorenzo-Romero; Efthymios Constantinides; María-del-Carmen Alarcón-del-Amo
| Year of publication: |
2012
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|---|---|
| Authors: | Lorenzo-Romero, Carlota ; Constantinides, Efthymios ; Alarcón-del-Amo, María-del-Carmen |
| Published in: |
International journal of internet marketing and advertising : IJIMA. - Olney, Bucks. : Inderscience Enterprises, ISSN 1477-5212, ZDB-ID 21516765. - Vol. 7.2012, 2, p. 136-156
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010002958