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Do customer perceptions of corporate services brand ethicality improve brand equity? : considering the roles of brand heritage, brand image, and recognition benefits
Iglesias, Oriol; Markovic, Stefan; Singh, Jatinder Jit; … - In: Journal of business ethics : JOBE 154 (2019) 2, pp. 441-459
Persistent link: https://www.econbiz.de/10011989031
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Doing right leads to doing well : when the type of CSR and reputation interact to affect consumer evaluations of the firm
Lii, Yuan-shuh; Lee, Monle - In: Journal of business ethics : JOBE 105 (2012) 1, pp. 69-81
Persistent link: https://www.econbiz.de/10009516787
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The role of identity salience in the effects of corporate social responsibility on consumer behavior
Marin, Longinos; Ruiz de Maya, Salvador; Rubio, Alicia - In: Journal of business ethics : JOBE 84 (2009) 1, pp. 65-78
Persistent link: https://www.econbiz.de/10003805863
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A conceptual framework for understanding the effects of corporate social marketing on consumer behavior
Inoue, Yuhei; Kent, Aubrey - In: Journal of business ethics : JOBE 121 (2014) 4, pp. 621-633
Persistent link: https://www.econbiz.de/10010379899
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The impact of corporate volunteering on CSR image : a consumer perspective
Plewa, Carolin; Conduit, Jodie; Quester, Pascale G.; … - In: Journal of business ethics : JOBE 127 (2015) 3, pp. 643-659
Persistent link: https://www.econbiz.de/10010503918
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Does ethical image build equity in corporate services brands? : the influence of customer perceived ethicality on affect, perceived quality, and equity
Sierra, Vicenta; Iglesias, Oriol; Markovic, Stefan; … - In: Journal of business ethics : JOBE 144 (2017) 3, pp. 661-676
Persistent link: https://www.econbiz.de/10011757529
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Consumers' perceptions of retail business ethics and loyalty to the retailer : the moderating role of social discount practices
Diallo, Mbaye Fall; Lambey-Checchin, Christine - In: Journal of business ethics : JOBE 141 (2017) 3, pp. 435-449
Persistent link: https://www.econbiz.de/10011701488
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The effects of corporate social responsibility on customer loyalty : the mediating effect of reputation in cooperative banks versus commercial banks in the Basque Country
Aramburu, Izaskun Agirre; Pescador, Irune Gómez - In: Journal of business ethics : JOBE 154 (2019) 3, pp. 701-719
Persistent link: https://www.econbiz.de/10011993713
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The process model of corporate social responsibility (CSR) communication : CSR communication and its relationship with consumers’ CSR knowledge, trust, and corporate reputation perception
Kim, Sora - In: Journal of business ethics : JOBE 154 (2019) 4, pp. 1143-1159
Persistent link: https://www.econbiz.de/10011993942
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Investigating the types of value and cost of green brands : proposition of a conceptual framework
Papista, Erifili; Krystallis, Athanasios - In: Journal of business ethics : JOBE 115 (2013) 1, pp. 75-92
Persistent link: https://www.econbiz.de/10009785879