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What makes online reviews helpful? : a diagnosticity-adoption framework to explain informational and normative influences in e-WOM
Filieri, Raffaele - In: Journal of business research : JBR 68 (2015) 6, pp. 1291-1270
Persistent link: https://www.econbiz.de/10010529911
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Customers' motivation to engage with luxury brands on social media
Bazi, Saleh; Filieri, Raffaele; Gorton, Matthew - In: Journal of business research : JBR 112 (2020), pp. 223-235
Persistent link: https://www.econbiz.de/10012230580
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Managing the product-harm crisis in the digital era : the role of consumer online brand community engagement
Yuan, Denghua; Lin, Zhibin; Filieri, Raffaele; Liu, Ran; … - In: Journal of business research : JBR 115 (2020), pp. 38-47
Persistent link: https://www.econbiz.de/10012270822
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Unpacking the relationship between social media marketing and brand equity : the mediating role of consumers' benefits and experience
Zollo, Lamberto; Filieri, Raffaele; Rialti, Riccardo; … - In: Journal of business research : JBR 117 (2020), pp. 256-267
Persistent link: https://www.econbiz.de/10012285993
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The role of visual cues in eWOM on consumers’ behavioral intention and decisions
Filieri, Raffaele; Lin, Zhibin; Pino, Giovanni; … - In: Journal of business research : JBR 135 (2021), pp. 663-675
Persistent link: https://www.econbiz.de/10012647992
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Brand betrayal, post-purchase regret, and consumer responses to hedonic versus utilitarian products : the moderating role of betrayal discovery mode
Sameeni, Maleeha Shahid; Ahmad, Wasim; Filieri, Raffaele - In: Journal of business research : JBR 141 (2022), pp. 137-150
Persistent link: https://www.econbiz.de/10013167963
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Social media interactions, purchase intention, and behavioural engagement : the mediating role of source and content factors
Onofrei, George; Filieri, Raffaele; Kennedy, Lorraine - In: Journal of business research : JBR 142 (2022), pp. 100-112
Persistent link: https://www.econbiz.de/10013168112
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Electronic word-of-mouth from video bloggers : the role of content quality and source homophily across hedonic and utilitarian products
Filieri, Raffaele; Acikgoz, Fulya; Du, Hao - In: Journal of business research : JBR 160 (2023), pp. 1-16
Persistent link: https://www.econbiz.de/10014294781
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Social media content aesthetic quality and customer engagement : the mediating role of entertainment and impacts on brand love and loyalty
Bazi, Saleh; Filieri, Raffaele; Gorton, Matthew - In: Journal of business research : JBR 160 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10014294828