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Where do consumers think luxury begins? : a study of perceived minimum price for 21 luxury goods in 7 countries
Kapferer, Jean-Noël; Laurent, Gilles - In: Journal of business research : JBR 69 (2016) 1, pp. 332-340
Persistent link: https://www.econbiz.de/10011417733
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How price display influences consumer luxury perceptions
Parguel, Béatrice; Delécolle, Thierry; … - In: Journal of business research : JBR 69 (2016) 1, pp. 341-348
Persistent link: https://www.econbiz.de/10011417736
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When boastful word of mouth helps versus hurts social perceptions and persuasion
Packard, Grant; Gershoff, Andrew D.; Wooten, David B. - In: Journal of consumer research : JCR ; an … 43 (2016) 1, pp. 26-43
Persistent link: https://www.econbiz.de/10011521906
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Too exciting to fail, too sincere to succeed : the effects of brand personality on sensory disconfirmation
Sundar, Aparna; Noseworthy, Theodore J. - In: Journal of consumer research : JCR ; an … 43 (2016) 1, pp. 44-67
Persistent link: https://www.econbiz.de/10011521911
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Sense and sensibility : the impact of visual and auditory sensory input on marketplace morality
Nenkov, Gergana Y.; Morrin, Maureen; Maille, Virginie; … - In: Journal of business research : JBR 95 (2019), pp. 428-441
Persistent link: https://www.econbiz.de/10011980236
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Sensory stimulation for sensible consumption : multisensory marketing for e-tailing of ethical brands
Yoganathan, Vignesh; Osburg, Victoria-Sophie; Akhtar, … - In: Journal of business research : JBR 96 (2019), pp. 386-396
Persistent link: https://www.econbiz.de/10011981085
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Time versus money : the role of perceived effort in consumers' evaluation of corporate giving
Langan, Ryan; Kumar, Anand - In: Journal of business research : JBR 99 (2019), pp. 295-305
Persistent link: https://www.econbiz.de/10012023638
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A taste of the elite : the effect of pairing food products with elite groups on taste perceptions
Gomez, Pierrick; Spielmann, Nathalie - In: Journal of business research : JBR 100 (2019), pp. 175-183
Persistent link: https://www.econbiz.de/10012023792
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The effect of cultural value orientation on consumers' perceptions of luxury value and proclivity for luxury consumption
Stathopoulou, Anastasia; Balabanis, George - In: Journal of business research : JBR 102 (2019), pp. 298-312
Persistent link: https://www.econbiz.de/10012104013
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Consumers' ethical perceptions of social media analytics practices : risks, benefits and potential outcomes
Michaelidou, Nina; Micevski, Milena - In: Journal of business research : JBR 104 (2019), pp. 576-586
Persistent link: https://www.econbiz.de/10012105197