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A customer-focused approach to improve celebrity endorser effectiveness
Carlson, Brad D.; Donavan, D. Todd; Deitz, George D.; … - In: Journal of business research : JBR 109 (2020), pp. 221-235
Persistent link: https://www.econbiz.de/10012238052
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Who's the boss at the top? : a micro-level analysis of director expertise, status and conformity within boards
Veltrop, Dennis B.; Molleman, Eric; Hooghiemstra, Reggy … - In: Journal of management studies : JMS 54 (2017) 7, pp. 1079-1110
Persistent link: https://www.econbiz.de/10011820683
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Avoiding the dark side of positive online consumer reviews : enhancing reviews' usefulness for high risk-averse travelers
Casaló, Luis V.; Flavián Blanco, Carlos; Guinalíu, Miguel - In: Journal of business research : JBR 68 (2015) 9, pp. 1829-1835
Persistent link: https://www.econbiz.de/10011384129
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The role of consumers' network positions on information-seeking behavior of experts and novices : a power perspective
Lee, Seung Hwan Mark - In: Journal of business research : JBR 67 (2014) 1, pp. 2853-2859
Persistent link: https://www.econbiz.de/10010235307
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Effects of the perceived diagnosticity of presented attribute and brand name information on sensitivity to missing information
Hernandez, José Mauro C.; Han, Xiaoqi; Kardes, Frank R. - In: Journal of business research : JBR 67 (2014) 5, pp. 874-881
Persistent link: https://www.econbiz.de/10010363268
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It grows on you : perceptions of sales/service personnel with facial hair
Mittal, Sarah; Silvera, David H. - In: Journal of business research : JBR 132 (2021), pp. 604-613
Persistent link: https://www.econbiz.de/10012581643
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The anti-money laundering risk assessment : a probabilistic approach
Ogbeide, Henry; Thomson, Mary Elizabeth; Gonul, Mustafa … - In: Journal of business research : JBR 162 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014302544
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The preference for users to experts in the domain of online product ratings
Essig, Richard A. - In: Journal of business research : JBR 173 (2024), pp. 1-9
Persistent link: https://www.econbiz.de/10014547887
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Strategies of legitimacy through social meida : the networked strategy
Castelló, Itziar; Etter, Michael; Nielsen, Finn Årup - In: Journal of management studies : JMS 53 (2016) 3, pp. 402-432
Persistent link: https://www.econbiz.de/10011566524
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Legitimation of new ventures : a review and research programme
Überbacher, Florian - In: Journal of management studies : JMS 51 (2014) 4, pp. 667-698
Persistent link: https://www.econbiz.de/10010380692