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Attitudes toward, and use of, textbooks among marketing undergraduates : an exploratory study
Vafeas, Mario - In: Journal of marketing education : JME 35 (2013) 3, pp. 245-258
Persistent link: https://www.econbiz.de/10010210093
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Re-placing place in marketing : a resource-exchange place perspective
Rosenbaum, Mark; Kelleher, Carol; Friman, Margareta; … - In: Journal of business research : JBR 79 (2017), pp. 281-289
Persistent link: https://www.econbiz.de/10011745378
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Special issue Contributions of business-to-business marketing journals
In: Journal of business research : JBR 38,3 (1997)
Persistent link: https://www.econbiz.de/10004346754
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Improving case discussion with an improv mind-set
Aylesworth, Andy - In: Journal of marketing education : JME 30 (2008) 2, pp. 106-115
Persistent link: https://www.econbiz.de/10003750089
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Uniting active and deep learning to teach problem-solving skills : strategic tools and the learning spiral
Diamond, Nina; Koernig, Stephen K.; Iqbal, Zafar - In: Journal of marketing education : JME 30 (2008) 2, pp. 116-129
Persistent link: https://www.econbiz.de/10003750091
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Improving marketing students' reading comprehension with the SQ3R method
Artis, Andrew B. - In: Journal of marketing education : JME 30 (2008) 2, pp. 130-137
Persistent link: https://www.econbiz.de/10003750093
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New industrial service development : scenarios for success and failure
DeBrentani, Ulrike - In: Journal of business research : JBR 32 (1995) 2, pp. 93-103
Persistent link: https://www.econbiz.de/10001174912
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The industrial purchase decision for professional services
Stock, James R. - In: Journal of business research : JBR 15 (1987) 1, pp. 1-13
Persistent link: https://www.econbiz.de/10001029677
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Defining service innovation : a review and synthesis
Witell, Lars; Snyder, Hannah; Gustafsson, Anders; … - In: Journal of business research : JBR 69 (2016) 8, pp. 2863-2872
Persistent link: https://www.econbiz.de/10011507784
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Fostering a trans-disciplinary perspectives of service ecosystems
Lusch, Robert F.; Vargo, Stephen L.; Gustafsson, Anders - In: Journal of business research : JBR 69 (2016) 8, pp. 2957-2963
Persistent link: https://www.econbiz.de/10011507855