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How experience variety shapes postpurchase product evaluation
Etkin, Jordan; Sela, Aner - In: Journal of marketing research : JMR 53 (2016) 1, pp. 77-90
Persistent link: https://www.econbiz.de/10011450379
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Transformative intersectionality : moving business towards a critical praxis
Steinfield, Laurel; Sanghvi, Minita; Zayer, Linda Tuncay; … - In: Journal of business research : JBR 100 (2019), pp. 366-375
Persistent link: https://www.econbiz.de/10012023813
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Attitude toward cultural diversity : a test of identity-related antecedents and purchasing consequences
Bartikowski, Boris; Walsh, Gianfranco - In: Journal of business research : JBR 68 (2015) 3, pp. 526-533
Persistent link: https://www.econbiz.de/10010496190
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Empirical evidence supporting the use of multiple choice models in analyzing a population
Gensch, Dennis H. - In: Journal of marketing research : JMR 24 (1987) 2, pp. 197-207
Persistent link: https://www.econbiz.de/10001036286
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Estimating willingness to pay from survey data : an alternative pre-test-market evaluation procedure
Cameron, Trudy Ann - In: Journal of marketing research : JMR 24 (1987) 4, pp. 389-395
Persistent link: https://www.econbiz.de/10001036430
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Shopping patterns of the rural consumer : exploring the relationship between shopping orientations and outshopping
Lumpkin, James R. - In: Journal of business research : JBR 14 (1986) 1, pp. 63-81
Persistent link: https://www.econbiz.de/10001021698
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Disconfirmation processes and consumer evaluations in product usage
Oliver, Richard L. - In: Journal of business research : JBR 13 (1985) 3, pp. 235-246
Persistent link: https://www.econbiz.de/10001021718
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Expectations and norms in models of consumer satisfaction
Cadotte, Ernest R. - In: Journal of marketing research : JMR 24 (1987) 3, pp. 305-314
Persistent link: https://www.econbiz.de/10001029632
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A least squares procedure for benefit segmentation with conjoint experiments
Kamakura, Wagner A. - In: Journal of marketing research : JMR 25 (1988) 2, pp. 157-167
Persistent link: https://www.econbiz.de/10001051617
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Completely unacceptable levels in conjoint analysis : a cautionary note
Green, Paul E. - In: Journal of marketing research : JMR 25 (1988) 3, pp. 293-300
Persistent link: https://www.econbiz.de/10001054424