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Knowledge breadth and depth development through successful R&D alliance portfolio configuration : an empirical investigation in the pharmaceutical industry
Xu, Shichun; Cavusgil, Erin - In: Journal of business research : JBR 101 (2019), pp. 402-410
Persistent link: https://www.econbiz.de/10012103408
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Always trust in old friends? : effects of reciprocity in bilateral asset specificity on trust in international B2B partnerships
Liu, Yen-Hung Steven; Deligonul, Seyda; Cavusgil, Erin; … - In: Journal of business research : JBR 90 (2018), pp. 171-185
Persistent link: https://www.econbiz.de/10011882015
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The innovativeness of born-globals and customer orientation : learning from Indian born-globals
Kim, Daekwan; Basu, Choton; Naidu, G. M.; Cavusgil, Erin - In: Journal of business research : JBR 64 (2011) 8, pp. 879-886
Persistent link: https://www.econbiz.de/10009228991
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Effective messaging strategies to increase brand love for sociopolitical activist brands
Ahmad, Fayez; Guzman, Francisco; Kidwell, Blair - In: Journal of business research : JBR 151 (2022), pp. 609-622
Persistent link: https://www.econbiz.de/10013459949
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The impact of demographic similarity on customers in a service setting
Cavusgil, Erin; Yayla, Serdar; Kutlubay, Omer Cem; … - In: Journal of business research : JBR 139 (2022), pp. 145-160
Persistent link: https://www.econbiz.de/10013194162
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The Ian's pizza tribe : reconceptualizing cross-cultural research in the digital age
Henderson, Geraldine Rosa; Guzman, Francisco; Huff, … - In: Journal of business research : JBR 66 (2013) 3, pp. 283-287
Persistent link: https://www.econbiz.de/10009720344
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Special section: Reconceptualizing cross-cultural research in the digital age
Guzman, Francisco (contributor); Huff, Lenard C. (contributor) - In: Journal of business research : JBR 66 (2013) 3, pp. 283-396
Persistent link: https://www.econbiz.de/10009720348