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The battle between brands and nutritional labels : how brand familiarity decreases consumers' alertness toward traffic light nutritional labels
Vizcaíno, Franklin Velasco; Velasco, Alexandra - In: Journal of business research : JBR 101 (2019), pp. 637-650
Persistent link: https://www.econbiz.de/10012103530
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The effect of authenticity perceptions and brand equity on brand choice intention
Tuan Minh Phung; Pham Thi Minh Ly; Tin Trung Nguyen - In: Journal of business research : JBR 101 (2019), pp. 726-736
Persistent link: https://www.econbiz.de/10012103564
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Why negative brand extension evaluations do not always negatively affect the brand : the role of central and peripheral brand associations
Michel, Géraldine; Donthu, Naveen - In: Journal of business research : JBR 67 (2014) 12, pp. 2611-2619
Persistent link: https://www.econbiz.de/10010483031
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Understanding consumer's brand categorization across three countries : application of fuzzy rule-based classification
Ahmad, Shimi Naurin; Richard, Marie-Odile - In: Journal of business research : JBR 67 (2014) 3, pp. 278-287
Persistent link: https://www.econbiz.de/10010245273
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How do Asia's two most important consumer markets differ? : Japanese–Chinese differences in customer satisfaction and its formation
Frank, Björn; Abulaiti, Gulimire; Torrico, Boris Herbas; … - In: Journal of business research : JBR 66 (2013) 12, pp. 2397-2405
Persistent link: https://www.econbiz.de/10010209687
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Conceptualizing country-of-ingredient authenticity of luxury brands
Cheah, Isaac; Zainol, Zahirah; Phau, Ian - In: Journal of business research : JBR 69 (2016) 12, pp. 5819-5826
Persistent link: https://www.econbiz.de/10011597517
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Tasting brands : associations between brand personality and tastes
Motoki, Kosuke; Nakahara, Takanobu; Velasco, Carlos - In: Journal of business research : JBR 156 (2023), pp. 1-10
Persistent link: https://www.econbiz.de/10013534232
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Symbolic drivers of consumer-brand identification and disidentification
Wolter, Jeremy S.; Brach, Simon; Cronin, J. J.; Bonn, … - In: Journal of business research : JBR 69 (2016) 2, pp. 785-793
Persistent link: https://www.econbiz.de/10011436273
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Emphasizing brand heritage : does it work? And how?
Rose, Gregory; Merchant, Altaf; Orth, Ulrich R.; … - In: Journal of business research : JBR 69 (2016) 2, pp. 936-943
Persistent link: https://www.econbiz.de/10011436369
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Developing and validating a scale of consumer brand embarrassment tendencies
Walsh, Gianfranco; Albrecht, Arne K.; Hofacker, Charles F. - In: Journal of business research : JBR 69 (2016) 3, pp. 1138-1147
Persistent link: https://www.econbiz.de/10011440242