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The impact of franchisor support, brand commitment, brand citizenship behavior, and franchisee experience on franchisee-perceived brand image
Nyadzayo, Munyaradzi W.; Matanda, Margaret J.; Ewing, … - In: Journal of business research : JBR 68 (2015) 9, pp. 1886-1894
Persistent link: https://www.econbiz.de/10011384162
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Surprise rewards and brand evaluations : the role of intrinsic motivation and reward format
Shibly, Sirajul A.; Chatterjee, Subimal - In: Journal of business research : JBR 113 (2020), pp. 39-48
Persistent link: https://www.econbiz.de/10012230428
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The effect of image richness on customer engagement : evidence from Sina Weibo
Zhao, Lu; Zhang, Mingli; Ming, Yaxin; Niu, Tao; Wang, Yu - In: Journal of business research : JBR 154 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10013468679
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The impact of monetary rewards on product sales in referral programs : the role of product image aesthetics
Wang, Xia; Ding, Ying - In: Journal of business research : JBR 145 (2022), pp. 828-842
Persistent link: https://www.econbiz.de/10013197956
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How and should firms motivate salesperson effort across a multi-brand portfolio?
Mullins, Ryan; Swain, Scott; Friend, Scott B. - In: Journal of business research : JBR 158 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10014281043
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Experimental choice analysis
In: Journal of business research : JBR 24 (1992) 2, pp. 89-189
Persistent link: https://www.econbiz.de/10001117883
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Graduate students as surrogates for managers in experiments on business decision making
Remus, William E. - In: Journal of business research : JBR 14 (1986) 1, pp. 19-25
Persistent link: https://www.econbiz.de/10001021704
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Tastlé-Nestlé, Toogle-Google : the effects of similarity to familiar brand names in brand name innovation
Kronrod, Ann; Lowrey, Tina M. - In: Journal of business research : JBR 69 (2016) 3, pp. 1182-1189
Persistent link: https://www.econbiz.de/10011440265
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Keeping the Joneses from getting ahead in the first place : envy's influence on gift giving behavior
Givi, Julian; Galak, Jeff - In: Journal of business research : JBR 101 (2019), pp. 375-388
Persistent link: https://www.econbiz.de/10012103402
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Building resilience to negative information and increasing purchase intentions in a digital environment
Torres, Pedro M.; Augusto, Mário Gomes - In: Journal of business research : JBR 101 (2019), pp. 528-535
Persistent link: https://www.econbiz.de/10012103462