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To be or not to be (loyal) : is there a recipe for customer loyalty in the B2B context?
Russo, Ivan; Confete, Ilenia; Gligor, David M.; Autry, … - In: Journal of business research : JBR 69 (2016) 2, pp. 888-896
Persistent link: https://www.econbiz.de/10011436340
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Managing customer relationships in the emerging markets : guanxi as a driver of Chinese customer loyalty
Lee, Liane W. Y.; Tang, Yiming; Yip, Leslie S. C.; … - In: Journal of business research : JBR 86 (2018), pp. 356-365
Persistent link: https://www.econbiz.de/10011855359
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Does strategic management of digital technologies influence electronic word-of-mouth (eWOM) and customer loyalty? : empirical insights from B2B platform economy
Belhadi, Amine; Kamble, Sachin S.; Benkhati, Imane; … - In: Journal of business research : JBR 156 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10013534277
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Top management attention to trade shows and firm performance : a relationship marketing perspective
Brown, Brian P.; Mohan, Mayoor; Boyd, D. Eric - In: Journal of business research : JBR 81 (2017), pp. 40-50
Persistent link: https://www.econbiz.de/10011771580
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Market mash ups : the process of combinatorial market innovation
Geiger, Susi; Kjellberg, Hans - In: Journal of business research : JBR 124 (2021), pp. 445-457
Persistent link: https://www.econbiz.de/10012493944
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Marketing in a data-driven digital world : implications for the role and scope of marketing
Shah, Denish; Murthi, B. P. S. - In: Journal of business research : JBR 125 (2021), pp. 772-779
Persistent link: https://www.econbiz.de/10012494173
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Transformative marketing in the new normal : a novel practice-scholarly integrative review of business-to-business marketing mix challenges, opportunities, and solutions
Lim, Weng Marc - In: Journal of business research : JBR 160 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10014293937
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Relationship value based on customer equity influences on online group-buying customer loyalty
Zhang, Ruijin; Li, Guoxin; Wang, Haiyan - In: Journal of business research : JBR 69 (2016) 9, pp. 3820-3826
Persistent link: https://www.econbiz.de/10011515268
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The influence of a retail store manager in developing frontline employee brand relationship, service performance and customer loyalty
Jung, Jin Ho; Yoo, Jay Jaewon; Arnold, Todd J. - In: Journal of business research : JBR 122 (2021), pp. 362-372
Persistent link: https://www.econbiz.de/10012420421
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How entrepreneurial SMEs compete through digital platforms : the roles of digital platform capability, network capability and ambidexterity
Cenamor, Javier; Parida, Vinit; Wincent, Joakim - In: Journal of business research : JBR 100 (2019), pp. 196-206
Persistent link: https://www.econbiz.de/10012023795