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Does customer participation hurt new product development performance? : customer role, product newness, and conflict
Wang, Liwen; Jin, Jason Lu; Zhou, Kevin Zheng; Li, … - In: Journal of business research : JBR 109 (2020), pp. 246-259
Persistent link: https://www.econbiz.de/10012238058
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Sales-marketing encroachment effects on innovation
Keszey, Tamara; Biemans, Wim - In: Journal of business research : JBR 69 (2016) 9, pp. 3698-3706
Persistent link: https://www.econbiz.de/10011515241
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The efficacy of market sensing and family-controlled board in the new product development performance of family firms in emerging market
Khan, Huda; Zahoor, Nadia; Gerged, Ali Meftah; Tarba, … - In: Journal of business research : JBR 141 (2022), pp. 673-684
Persistent link: https://www.econbiz.de/10013168078
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Effects of sales force market orientation on creativity, innovation implementation, and sales performance
Wang, Guangping; Miao, C. Fred - In: Journal of business research : JBR 68 (2015) 11, pp. 2374-2382
Persistent link: https://www.econbiz.de/10011389406
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Salesforce management factors for successful new product launch
Fraenkel, Stefan; Haftor, Darek M.; Pashkevich, Natallia - In: Journal of business research : JBR 69 (2016) 11, pp. 5053-5058
Persistent link: https://www.econbiz.de/10011589127
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The moderated mediating effect of international diversification, technological capability, and market orientation on emerging market firms' new product performance
Wu, Jie; Ma, Zhenzhong; Liu, Zhiyang - In: Journal of business research : JBR 99 (2019), pp. 524-533
Persistent link: https://www.econbiz.de/10012023717
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Market orientation, marketing capability, and new product performance : the moderating role of absorptive capacity
Najafi-Tavani, Saeed; Sharifi, Hossein; Najafi-Tavani, … - In: Journal of business research : JBR 69 (2016) 11, pp. 5059-5064
Persistent link: https://www.econbiz.de/10011589132
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The joint impact of entrepreneurial orientation and market orientation in new product development : studying firm and environmental contingencies
Morgan, Todd; Anokhin, Sergey Alexander - In: Journal of business research : JBR 113 (2020), pp. 129-138
Persistent link: https://www.econbiz.de/10012230449
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Market entry timing : the impact of complementary capabilities on strategic outcomes
Ahmad Husairi, Mariyani; Morgan, Robert; DeLuca, Luigi M. - In: Journal of business research : JBR 132 (2021), pp. 45-55
Persistent link: https://www.econbiz.de/10012581557
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Strategic marketing capability : mobilizing technological resources for new product advantage
Kim, Namwoon; Shin, Sohyoun; Min, Sungwook - In: Journal of business research : JBR 69 (2016) 12, pp. 5644-5652
Persistent link: https://www.econbiz.de/10011597431