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Customer relationship management and its impact on innovation : a literature review
Guerola-Navarro, Vicente; Gil-Gomez, Hermenegildo; … - In: Journal of business research : JBR 129 (2021), pp. 83-87
Persistent link: https://www.econbiz.de/10012509303
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Reprint of "A renaissance of brand experience: advancing the concept through a multi-perspective analysis"
Andreini, Daniela; Pedeliento, Giuseppe; Zarantonello, Lia - In: Journal of business research : JBR 96 (2019), pp. 355-365
Persistent link: https://www.econbiz.de/10011981073
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A renaissance of brand experience : advancing the concept through a multi-perspective analysis
Andreini, Daniela; Pedeliento, Giuseppe; Zarantonello, Lia - In: Journal of business research : JBR 91 (2018), pp. 123-133
Persistent link: https://www.econbiz.de/10011902852
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From CRM to social CRM : a bibliometric review and research agenda for consumer research
Perez-Vega, Rodrigo; Hopkinson, Paul; Singhal, Aishwarya; … - In: Journal of business research : JBR 151 (2022), pp. 1-16
Persistent link: https://www.econbiz.de/10013459138
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Key account management in B2B marketing : a systematic literature review and research agenda
Sandesh, Sadasivan Pillai; Sreejesh, S.; Paul, Justin - In: Journal of business research : JBR 156 (2023), pp. 1-16
Persistent link: https://www.econbiz.de/10013534268
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Practicing advertising researchers and their views of academic researchers
Kelly, J. S. - In: Journal of business research : JBR 15 (1987) 3, pp. 257-268
Persistent link: https://www.econbiz.de/10001029642
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Business simulation games with and without supervision : an analysis based on the TAM model
Pando-Garcia, Julián; Periañez-Cañadillas, Iñaki; … - In: Journal of business research : JBR 69 (2016) 5, pp. 1731-1736
Persistent link: https://www.econbiz.de/10011450979
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Special issue: Designing implementable innovative realities
Huarng, Kun-Huang (ed.); Mas-Tur, Alicia (ed.) - 2016
Persistent link: https://www.econbiz.de/10011451653
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Why does customer co-creation improve new travel product performance?
Tseng, Fang-Mei; Chiang, Lan-Lung - In: Journal of business research : JBR 69 (2016) 6, pp. 2309-2317
Persistent link: https://www.econbiz.de/10011472277
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Strategic orientation, innovation performance and the moderating influence of marketing management
Adams, Pamela; Bodas Freitas, Isabel Maria; Fontana, Roberto - In: Journal of business research : JBR 97 (2019), pp. 129-140
Persistent link: https://www.econbiz.de/10012002764