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How facial cues of streamers drive purchase intention in live streaming commerce : based on a lens model
Zhang, Yun
;
Li, Xia
;
Liu, Rongqin
;
Shuai, Qinghong
; …
- In:
Journal of business research : JBR
190
(
2025
),
pp. 1-18
Persistent link: https://www.econbiz.de/10015416599
Saved in:
2
Marketing innovations during a global crisis : a study of China firms' response to COVID-19
Wang, Yonggui
;
Hong, Aoran
;
Li, Xia
;
Gao, Jia
- In:
Journal of business research : JBR
116
(
2020
),
pp. 214-220
Persistent link: https://www.econbiz.de/10012257589
Saved in:
3
Innovation in the sharing economy : a framework and future research agenda
Benoit, Sabine
;
Wang, Yonggui
;
Teng, Lefa
;
Hampson, …
- In:
Journal of business research : JBR
149
(
2022
),
pp. 207-216
Persistent link: https://www.econbiz.de/10013325588
Saved in:
4
Different roles, different strokes : how to leverage two types of digital platform capabilities to fuel service innovation
Wang, Yonggui
;
Tian, Qinghong
;
Li, Xia
;
Xiao, Xiaohong
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1121-1128
Persistent link: https://www.econbiz.de/10013185083
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