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SPECIAL ISSUE: REPLICATION RESEARCH - Brand Awareness Effects on Consumer Decision Making for a Common, Repeat Purchase Product: A Replication
Macdonald, Emma K.; Sharp, Byron M. - In: Journal of business research : JBR 48 (2000) 1, pp. 5-16
Persistent link: https://www.econbiz.de/10006728988
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Resource integration, value creation and value destruction in collective consumption contexts
Bruce, Helen L.; Wilson, Hugh; MacDonald, Emma K.; … - In: Journal of business research : JBR 103 (2019), pp. 173-185
Persistent link: https://www.econbiz.de/10012104139
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Business-nonprofit engagement in sustainability-oriented innovation : what works for whom and why?
Watson, Rosina; Wilson, Hugh; MacDonald, Emma K. - In: Journal of business research : JBR 119 (2020), pp. 87-98
Persistent link: https://www.econbiz.de/10012416934
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How to grow a brand : retain or acquire customers?
Riebe, Erica; Wright, Malcolm; Stern, Philip; Sharp, Byron - In: Journal of business research : JBR 67 (2014) 5, pp. 990-997
Persistent link: https://www.econbiz.de/10010364060