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Actor engagement as a microfoundation for value co-creation
Storbacka, Kaj; Brodie, Roderick J.; Böhmann, Tilo; … - In: Journal of business research : JBR 69 (2016) 8, pp. 3008-3017
Persistent link: https://www.econbiz.de/10011507886
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Editorial: JBR special issue on market shaping and innovation
Nenonen, Suvi; Fehrer, Julia; Brodie, Roderick J. - In: Journal of business research : JBR 124 (2021), pp. 236-239
Persistent link: https://www.econbiz.de/10012493942
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Emergence and phase transitions in service ecosystems
Polese, Francesco; Payne, Adrian; Frow, Pennie; Sarno, … - In: Journal of business research : JBR 127 (2021), pp. 25-34
Persistent link: https://www.econbiz.de/10012494402
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Challenges in co-creating solution value during utilization phase : insights from three failed projects
Huang, Lei; Nenonen, Suvi - In: Journal of business research : JBR 150 (2022), pp. 1-11
Persistent link: https://www.econbiz.de/10013365583
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Co-creating brands: Diagnosing and designing the relationship experience
Payne, Adrian; Storbacka, Kaj; Frow, Pennie; Knox, Simon - In: Journal of business research : JBR 62 (2009) 3, pp. 379-389
Persistent link: https://www.econbiz.de/10008172964
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Co-creating brands: Diagnosing and designing the relationship experience
Payne, Adrian; Storbacka, Kaj; Frow, Pennie; Knox, Simon - In: Journal of business research : JBR 62 (2009) 3, pp. 379-390
Persistent link: https://www.econbiz.de/10008895043
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Co-creating brands : diagnosing and designing the relationship experience
Payne, Adrian; Storbacka, Kaj; Frow, Pennie; Knox, Simon - In: Journal of business research : JBR 62 (2009) 3, pp. 379-389
Persistent link: https://www.econbiz.de/10003840072