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Revisiting the substantiality criterion : from ethnic marketing to market segmentation
Pires, Guilherme D.; Stanton, John; Stanton, Patricia J. - In: Journal of business research : JBR 64 (2011) 9, pp. 988-996
Persistent link: https://www.econbiz.de/10009241403
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Revisiting the substantiality criterion: From ethnic marketing to market segmentation
Pires, Guilherme D.; Stanton, John; Stanton, Patricia - In: Journal of business research : JBR 64 (2011) 9, pp. 988-997
Persistent link: https://www.econbiz.de/10009133446
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A text mining and topic modelling perspective of ethnic marketing research
Moro, Sérgio; Pires, Guilherme D.; Rita, Paulo; … - In: Journal of business research : JBR 103 (2019), pp. 275-285
Persistent link: https://www.econbiz.de/10012104220
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Using service logic to redefine exchange in terms of customer and supplier participation
Pires, Guilherme D.; Dean, Alison; Rehman, Muqqadas - In: Journal of business research : JBR 68 (2015) 5, pp. 952-932
Persistent link: https://www.econbiz.de/10010516678
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A cross-cultural case study of consumers' communications about a new technological product
Moro, Sérgio; Pires, Guilherme D.; Rita, Paulo; … - In: Journal of business research : JBR 121 (2020), pp. 438-447
Persistent link: https://www.econbiz.de/10012417365