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Multiple keywords management in sponsored search advertising with interrelated consumer clicks
Jang, Sungha; Kim, Alex Jiyoung; Yoon, Jiho - In: Journal of business research : JBR 140 (2022), pp. 459-470
Persistent link: https://www.econbiz.de/10013040713
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Sidedness, commercial intent and expertise in blog advertising
Uribe, Rodrigo; Buzeta, Cristian; Velásquez, Milenka - In: Journal of business research : JBR 69 (2016) 10, pp. 4403-4410
Persistent link: https://www.econbiz.de/10011554668
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The order effect of advertisers on consumer search behavior in sponsored search markets
Park, Chang Hee; Agarwal, Manoj Kumar - In: Journal of business research : JBR 84 (2018), pp. 24-33
Persistent link: https://www.econbiz.de/10011802594
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How should retail advertisers manage multiple keywords in paid search advertising?
Kim, Alex Jiyoung; Jang, Sungha; Shin, Hyun - In: Journal of business research : JBR 130 (2021), pp. 539-551
Persistent link: https://www.econbiz.de/10012544869
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How do search ads induce and accelerate conversion? : the moderating role of transaction experience and organizational type
Chalil, Tengku Munawar; Dahana, Wirawan Dony; Baumann, … - In: Journal of business research : JBR 116 (2020), pp. 324-336
Persistent link: https://www.econbiz.de/10012257614
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The amplifying effect of branded queries on advertising in multi-channel retailing
Méndez Suárez, Mariano; Monfort, Abel - In: Journal of business research : JBR 112 (2020), pp. 254-260
Persistent link: https://www.econbiz.de/10012230588
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Determinants of consumers' attitudes towards digital advertising : a meta-analytic comparison across time and touchpoints
Lütjens, Henk; Eisenbeiß, Maik; Fiedler, Maximilian; … - In: Journal of business research : JBR 153 (2022), pp. 445-466
Persistent link: https://www.econbiz.de/10013534078
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Increasing the effectiveness of display social media ads for startups : the role of different claims and executional characteristics
Hervet, Guillaume; Guitart, Ivan A. - In: Journal of business research : JBR 153 (2022), pp. 467-478
Persistent link: https://www.econbiz.de/10013534091
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The role of paid media, earned media, and sales promotions in driving marcom sales performance in consumer services
Spotts, Harlan E.; Weinberger, Marc G.; Assaf, A. Georges; … - In: Journal of business research : JBR 152 (2022), pp. 387-397
Persistent link: https://www.econbiz.de/10013493993
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Not all friends are created equal : the effect of friendship type on performance of shared native ads on social media
He, Yuanqiong; Qi, Zhou; Canfield, Jessica; Hong, Yuan - In: Journal of business research : JBR 183 (2024), pp. 1-17
Persistent link: https://www.econbiz.de/10015143965