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SPECIAL ISSUE: REPLICATION RESEARCH - Brand Awareness Effects on Consumer Decision Making for a Common, Repeat Purchase Product: A Replication
Macdonald, Emma K.; Sharp, Byron M. - In: Journal of business research : JBR 48 (2000) 1, pp. 5-16
Persistent link: https://www.econbiz.de/10006728988
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Forecasting new product trial with analogous series
Wright, Malcom J.; Stern, Philip - In: Journal of business research : JBR 68 (2015) 8, pp. 1732-1738
Persistent link: https://www.econbiz.de/10011317072
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Competition for memory retrieval between private label and national brands
Nenycz-Thiel, Magda; Sharp, Byron; Dawes, John; … - In: Journal of business research : JBR 63 (2010) 11, pp. 1142-1148
Persistent link: https://www.econbiz.de/10008640046
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Competition for memory retrieval between private label and national brands
Nenycz-Thiel, Magda; Sharp, Byron; Dawes, John; … - In: Journal of business research : JBR 63 (2010) 11, pp. 1142-1147
Persistent link: https://www.econbiz.de/10008696685