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Multiple keywords management in sponsored search advertising with interrelated consumer clicks
Jang, Sungha; Kim, Alex Jiyoung; Yoon, Jiho - In: Journal of business research : JBR 140 (2022), pp. 459-470
Persistent link: https://www.econbiz.de/10013040713
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The order effect of advertisers on consumer search behavior in sponsored search markets
Park, Chang Hee; Agarwal, Manoj Kumar - In: Journal of business research : JBR 84 (2018), pp. 24-33
Persistent link: https://www.econbiz.de/10011802594
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How should retail advertisers manage multiple keywords in paid search advertising?
Kim, Alex Jiyoung; Jang, Sungha; Shin, Hyun - In: Journal of business research : JBR 130 (2021), pp. 539-551
Persistent link: https://www.econbiz.de/10012544869
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The amplifying effect of branded queries on advertising in multi-channel retailing
Méndez Suárez, Mariano; Monfort, Abel - In: Journal of business research : JBR 112 (2020), pp. 254-260
Persistent link: https://www.econbiz.de/10012230588
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How do search ads induce and accelerate conversion? : the moderating role of transaction experience and organizational type
Chalil, Tengku Munawar; Dahana, Wirawan Dony; Baumann, … - In: Journal of business research : JBR 116 (2020), pp. 324-336
Persistent link: https://www.econbiz.de/10012257614
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Influencer advertising on social media : the multiple inference model on influencer-product congruence and sponsorship disclosure
Kim, Do Yuon; Kim, Hye-yŏng - In: Journal of business research : JBR 130 (2021), pp. 405-415
Persistent link: https://www.econbiz.de/10012544842
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The impact of environmental CSR-linked sport sponsorship on attitude toward the sponsor depending on regulatory fit
Habitzreuter, Anna Mei; Koenigstorfer, Joerg - In: Journal of business research : JBR 124 (2021), pp. 720-730
Persistent link: https://www.econbiz.de/10012494006
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The company you keep : brand image transfer in concurrent event sponsorship
Boronczyk, Felix; Breuer, Christoph - In: Journal of business research : JBR 124 (2021), pp. 739-747
Persistent link: https://www.econbiz.de/10012494013
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The impact of name and shame disclosure strategies on sponsor and ambusher brand attitude
Wolfsteiner, Elisabeth; Grohs, Reinhard; Reisinger, Heribert - In: Journal of business research : JBR 124 (2021), pp. 770-779
Persistent link: https://www.econbiz.de/10012494019
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Sponsorship effects of brand management : the role of exposure and activity involvement
Grohs, Reinhard; Reisinger, Heribert - In: Journal of business research : JBR 67 (2014) 5, pp. 1018-1025
Persistent link: https://www.econbiz.de/10010364054