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Consideration-set heuristics
Hauser, John R. - In: Journal of business research : JBR 67 (2014) 8, pp. 1688-1699
Persistent link: https://www.econbiz.de/10010379248
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The making of marketing decisions in modern marketing environments
Nordin, Fredrik; Ravald, Annika - In: Journal of business research : JBR 162 (2023), pp. 1-10
Persistent link: https://www.econbiz.de/10014299365
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What I see is what I want : top-down attention biasing choice behavior
Vriens, Marco; Vidden, Chad; Schomaker, Judith - In: Journal of business research : JBR 111 (2020), pp. 262-269
Persistent link: https://www.econbiz.de/10012237810
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Experimental choice analysis
In: Journal of business research : JBR 24 (1992) 2, pp. 89-189
Persistent link: https://www.econbiz.de/10001117883
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The impact of choice phase and task complexity on consumer decision making
Ursic, Michael L. - In: Journal of business research : JBR 21 (1990) 1, pp. 69-90
Persistent link: https://www.econbiz.de/10001089131
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'Smart' choice? : evaluating AI-Based mobile decision bots for in-store decision-making
Chattaraman, Veena; Kwon, Wi-Suk; Ross, Kassandra; … - In: Journal of business research : JBR 183 (2024), pp. 1-18
Persistent link: https://www.econbiz.de/10015135947
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Understanding factors that influence purchases in subsistence markets
Chikweche, Tendai; Fletcher, Richard - In: Journal of business research : JBR 63 (2010) 6, pp. 643-650
Persistent link: https://www.econbiz.de/10003982103
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Are they playing by the same rules? : a consumer gifting classification of marital dyads
Schiffman, Leon G.; Cohn, Deborah Y. - In: Journal of business research : JBR 62 (2009) 11, pp. 1054-1062
Persistent link: https://www.econbiz.de/10003896907
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Female consumers : decision-making in brand-driven retail
Granot, Elad; Greene, Henry; Brashear-Alejandro, Thomas - In: Journal of business research : JBR 63 (2010) 8, pp. 801-808
Persistent link: https://www.econbiz.de/10009238396
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Factors affecting couples' decisions to jointly shop
Lim, Junsang; Beatty, Sharon E. - In: Journal of business research : JBR 64 (2011) 7, pp. 774-781
Persistent link: https://www.econbiz.de/10009151689