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Beziehungsmarketing
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Relationship marketing
185
Business-to-business marketing
160
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158
Lieferantenmanagement
110
Supplier relationship management
110
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Journal of business-to-business marketing
Journal of marketing
Industrial marketing management : the international journal for industrial and high-tech firms
856
Journal of business research : JBR
717
Journal of retailing and consumer services
583
The journal of business & industrial marketing
335
International journal of hospitality management
282
The journal of services marketing
229
Journal of the Academy of Marketing Science
209
The service industries journal
192
Journal of strategic marketing
178
International journal of electronic customer relationship management : IJECRM
139
Journal of marketing management : MM
139
European journal of marketing : EJM
132
International journal of contemporary hospitality management
122
Journal of service research : JSR
121
Marketing intelligence & planning
117
Journal of hospitality marketing & management
115
Journal of service management
115
Journal of travel and tourism marketing
115
Psychology & marketing
114
The journal of product & brand management
114
Asia Pacific journal of marketing and logistics
112
Tourism management : research, policies, practice
110
Journal of retailing
108
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
107
Marketing theory
107
The journal of brand management : an international journal
105
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
102
Cogent business & management
101
Services marketing quarterly
93
Journal of historical research in marketing
84
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
84
The international journal of bank marketing : IJBM
83
Service business
82
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
Business horizons
77
Marketing : ZFP ; journal of research and management
73
Journal of marketing research : JMR
71
Journal of financial services marketing : JFSM
70
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ECONIS (ZBW)
321
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1
One-to-one and one-to-many business relationship marketing : toward a theoretical framework
Niculescu, Mihai
;
Payne, Collin R.
;
Krishnan, Vijaykumar
- In:
Journal of business-to-business marketing
20
(
2013
)
2
,
pp. 51-64
Persistent link: https://www.econbiz.de/10009760639
Saved in:
2
The impact of client-professional relationships in ex ante value creation : a service-dominant logic perspective
Skjølsvik, Tale
- In:
Journal of business-to-business marketing
24
(
2017
)
3
,
pp. 183-199
Persistent link: https://www.econbiz.de/10011763039
Saved in:
3
The role of salespeople in value co-creation and its impact on sales performance
Alnakhli, Hayam
;
Inyang, Aniefre Eddie
;
Itani, Omar S.
- In:
Journal of business-to-business marketing
28
(
2021
)
4
,
pp. 347-367
Persistent link: https://www.econbiz.de/10012802196
Saved in:
4
Some reflections on the state of business-to-business marketing research
Tzempelikos, Nektarios
- In:
Journal of business-to-business marketing
29
(
2022
)
2
,
pp. 119-130
Persistent link: https://www.econbiz.de/10013359015
Saved in:
5
Constructing business-to-business marketing models that overcome the limitations in variable-based and case-based research paradigms
Woodside, Arch G.
- In:
Journal of business-to-business marketing
22
(
2015
)
1/2
,
pp. 95-110
Persistent link: https://www.econbiz.de/10011304033
Saved in:
6
Understanding the impact of relationship disruptions
Schmitz, Christian
;
Frieß, Maximilian
;
Alavi, Sascha
; …
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 66-87
Persistent link: https://www.econbiz.de/10012176435
Saved in:
7
Commentary: relative presence of business-to-business research in retailing literature
Dant, Rajiv P.
;
Brown, James R.
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 31-39
Persistent link: https://www.econbiz.de/10003851187
Saved in:
8
Commentary: Relative presence of business-to-business research in the marketing literature : review and future directions
Lichtenthal, J. David
;
Mummalaneni, Venkatapparao
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 40-54
Persistent link: https://www.econbiz.de/10003851190
Saved in:
9
Relative presence of business-to-business research in the marketing literature
LaPlaca, Peter J.
;
Katrichis, Jerome M.
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 1-22
Persistent link: https://www.econbiz.de/10003850672
Saved in:
10
Business marketing in China : review and prospects
Wang, Rui
;
Song, Jing
- In:
Journal of business-to-business marketing
18
(
2011
)
1
,
pp. 1-49
Persistent link: https://www.econbiz.de/10009009254
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