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Shaping customer brand loyalty during the pandemic : the role of brand credibility, value congruence, experience, identification, and engagement
Rather, Raouf Ahmad; Hollebeek, Linda D.; Vo-Thanh, Tan; … - In: Journal of consumer behaviour 21 (2022) 5, pp. 1175-1189
Persistent link: https://www.econbiz.de/10013413224
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Using augmented reality to strengthen consumer/brand relationships : the case of luxury brands
Arya, Vikas; Sethi, Deepa; Hollebeek, Linda D. - In: Journal of consumer behaviour 24 (2025) 2, pp. 545-561
Persistent link: https://www.econbiz.de/10015333953