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Price-induced patterns of competition
Blattberg, Robert C. - In: Marketing science : the marketing journal of the … 8 (1989) 4, pp. 291-309
Persistent link: https://www.econbiz.de/10001090681
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Taste tests : changing the rules to improve the game
Givon, Moshe - In: Marketing science : the marketing journal of the … 8 (1989) 3, pp. 281-290
Persistent link: https://www.econbiz.de/10001090682
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A unified approach to identifying, estimating and testing demand structures with aggregate scanner data
Allenby, Greg M. - In: Marketing science : the marketing journal of the … 8 (1989) 3, pp. 265-280
Persistent link: https://www.econbiz.de/10001090683
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Estimating geographic customer densities using kernel density estimation
Donthu, Naveen - In: Marketing science : the marketing journal of the … 8 (1989) 2, pp. 191-203
Persistent link: https://www.econbiz.de/10001090747
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Extending the Rotterdam model to test hierarchical market structures
Vilcassim, Naufel - In: Marketing science : the marketing journal of the … 8 (1989) 2, pp. 181-190
Persistent link: https://www.econbiz.de/10001090748
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Perceptual mapping using ordered logit analysis
Katahira, Hotaka - In: Marketing science : the marketing journal of the … 9 (1990) 1, pp. 1-17
Persistent link: https://www.econbiz.de/10001095699
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Country of origin and brand image influences on perceptions of online game quality
Kim, Sang Jin; Choi, Yung Kyun; Kim, Kyung Hoon; Liu, … - In: Journal of consumer behaviour : an international … 14 (2015) 6, pp. 389-398
Persistent link: https://www.econbiz.de/10011508886
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The values and motivations behind sustainable fashion consumption
Lundblad, Louise; Davies, Iain A. - In: Journal of consumer behaviour : an international … 15 (2016) 2, pp. 149-162
Persistent link: https://www.econbiz.de/10011477183
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Practice prize paper-managing advertising campaigns for new product launches : an application at Mercedes-Benz
Fischer, Marc - In: Marketing science : the marketing journal of the … 38 (2019) 2, pp. 343-359
Persistent link: https://www.econbiz.de/10012022546
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Identifying customer needs from user-generated content
Timoshenko, Artem; Hauser, John R. - In: Marketing science : the marketing journal of the … 38 (2019) 1, pp. 1-20
Persistent link: https://www.econbiz.de/10011999542