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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~subject:"Brand image"
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of business research : JBR
24
Journal of marketing communications
21
International journal of advertising : the quarterly review of marketing communications
16
International journal of advertising : the review of marketing communications
15
Journal of advertising research
12
Journal of promotion management : JPM
12
The journal of product & brand management
11
International journal of internet marketing and advertising : IJIMA
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Journal of advertising : official publication of the American Academy of Advertising
10
Asia Pacific journal of marketing and logistics
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
European journal of marketing : EJM
6
Journal of promotion management : innovations in planning and applied research
6
Psychology & marketing
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Journal of current issues and research in advertising : JCIRA
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Marketing : ZFP ; journal of research and management
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The journal of consumer marketing
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International journal of consumer studies
4
Journal of advertising
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Journal of international consumer marketing
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Marketing intelligence & planning
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International journal of hospitality management
3
Journal of Islamic marketing
3
Journal of consumer behaviour : an international research review
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Journal of consumer marketing
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of euromarketing
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of retailing and consumer services
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Journal of sport management : the official journal of the North American Society of Sport Management
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Journal of travel and tourism marketing
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Marketing letters : a journal of research in marketing
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Research
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Vision : the journal of business perspective
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Young consumers : insight and ideas for responsible marketers
3
Advertising, promotion, and new media
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Asian Academy of Management journal : AAMJ
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Australasian marketing journal
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On the dangers of pulling a fast one : advertisement disclaimer speed, brand trust, and purchase intention
Herbst, Kenneth C.
;
Finkel, Eli J.
;
Allan, David
; …
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
5
,
pp. 909-919
Persistent link: https://www.econbiz.de/10009501082
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2
Judging product effectiveness from perceived spatial proximity
Chae, Boyoun
;
Li, Xiuping
;
Zhu, Rui Juliet
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
2
,
pp. 317-335
Persistent link: https://www.econbiz.de/10009786434
Saved in:
3
The future looks "right" : effects of the horizontal location of advertising images on product attitude
Chae, Boyoun
;
Hoegg, JoAndrea
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
2
,
pp. 223-238
Persistent link: https://www.econbiz.de/10009786440
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